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27 February 2019

Creating value with NLP and AI Technologies

“What’s the weather like tomorrow?”, “Help me drive home”, “Why does the product I've just bought not work?”, “Book a room for tomorrow in my favorite hotel”...here are some of the requests consumers have for their NLP empowered virtual assistants or chatbots. Discover more, join us in person or via streaming! For Alumni only.

27 February, at 18:00 - 20:00
Lecture Hall Libreria Egea, viale Bligny 22 - Milano
This event, held in English, is organized by #MINE - SDA Bocconi in collaboration with Topic Digital&Innovation and Topic Marketing.

Creating value with NLP and AI Technologies     

“What’s the weather like tomorrow?”, “Help me drive home”, “Why does the product I've just bought not work?”, “Book a room for tomorrow in my favorite hotel”… here are some of the requests consumers have for their NLP empowered virtual assistants or chatbots. Using NLP technologies marketers have also become able to analyze the meaning in textual social media conversations for market research. Other AI instruments help companies increase precision and efficiency in their marketing decisions and processes. Through research based knowledge and active experience we will try to answer the following questions:
What are the main applications of NLP and AI technologies for marketing?
What is the impact of such technologies on the value offered and extracted by companies in business?
What are the main lessons regarding “What Works” and the biggest challenges
in Ai marketing, considering what we know about current business and market practices?
What are the implications for marketing and brand management in markets?

Speaker:
Andreina Mandelli, SDA Bocconi Professor and program director of “Big Data and Artificial Intelligence for Marketing”
Luca Giuratrabocchetta, Country Manager Italy, Amazon Web Services 
Vincenzo F. Zeffiri, Head of Operations, Userbot

Cocktail will follow

Register now!
The event is open to anyone, participation is free, but registration is required.
To join us in person, register here
To join us via streaming, register here

For more information, please write to mine@sdabocconi.it or write to us at topic-innovation@bocconialumni.it

We look forward to seeing you with your friends and colleagues!

18:00 - 20:00
Milano, viale Bligny 22
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