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08 November 2016

Energizer Breakfast with Pierangelo Fissore

Health solutions for patients: how can pharmacy find innovative ways to meet both the patients' needs and market demands? At the Energizer Breakfast Pierangelo Fissore, Marketing Director of Unifarma Distribuzione Spa, will address the issue by examining the case of Experta. For Alumni only.

8 November 2016, at 7.45-9.15
Milano, Sede BAA, piazza Sraffa 15
Event organized by BAA Topic Marketing in collaboration with Topic Healthcare.

"Experta: A new concept for pharmacies in a changing landscape"
The Italian pharmacy landscape is rapidly evolving and the retail business model is undergoing constant change. Launched by UniNetFarma, the innovative Experta project is the first network of pharmacies that aims to focus on its clients with a comprehensive approach.
Experta pharmacies will no longer be mere “dispensers” of medicine and products, but will provide full assistance by introducing the concept of "proximity healthcare": the main task is to put hospitals in close contact with patients. How can the Experta network effectively address this challenge? Through a winning combination of several factors: awareness of the context through geomarketing and epidemiological research, data analysis and subsequent customization of health services.
Each Experta pharmacy will thus be able to offer patients a wide range of ad hoc solutions: the perfect mix of products, services and performances taking advantage of the opportunities offered by the newest technologies (apps and phygital).

Pierangelo Fissore: download the CV (Italian)

Register now!
For Bocconi Alumni only. Registration fee: free for BAA Members / €15 not Members. Register now by clicking the blue button in the upper left-hand corner.

For further information, please contact us by writing to: marketing@bocconialumni.it

We look forward to meeting you!

Twitter: follow us on Twitter! #EnergizerBreakfast @AlumniBocconi

Registration Deadline: 07/11/2016 17:00
07:45 - 09:15
Milano, piazza Sraffa 15
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