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06 February 2020

Neuroscience on Business – applications in Marketing, Finance and Investment and in Human Resources

In the context of integration between different disciplines, the research field of cognitive and social neuroscience represents a very recent addition. The aim of this event is to present the experiences of companies in the use of neuroscience in various economic sectors and their social and economic impact. Join us in person or via streaming!

6 february, at 17:50-20:00
Università Bocconi, Piazza Sraffa 13 - Room N04 (edificio Velodromo)
This event, held in English, is organized by Topic Digital & Innovation

Neuroscience on Business – applications in Marketing, Finance and Investment and in Human Resources
Only recently it has scientifically demonstrated how the human brain, in addition to modulating motor and cognitive activities, is responsible for our economic and social decisions. This has been made possible by a multidisciplinary approach that involves many fields of science, including neuropsychology and neurobiology, thanks also to the technological developments that have made it possible to observe the functioning of the brain in a non-invasive way.

It has been shown that emotions have a greater impact on our decisions than we have always thought and, as a result, businesses need to pay attention to consumer’s decisions to achieve their goals, abandoning the concept that consumers are rational decision makers.

The aim of this meeting is to present the experiences of companies in the use of neuroscience in various economic sectors and their social and economic impact

Program:     

17:50 Registration

18:15 Welcoming remarks and introduction
Gianluca Colombo, Topic Leader Digital&Innovation
Prof. Zachary Estes, Associate Professor, Marketing Department, Bocconi University

18.30 Presentation of the Trend Report written by Intesa Sanpaolo Innovation Center - Neuroscience Lab together with the partner Scuola IMT Alti Studi Lucca, entitled "Neuroscience Impact Brain and Business"
Francesca Maggi, Innovation Specialist - Intesa Sanpaolo Innovation Center Lab Neuroscienze

18.45 "Neuroscience & Business: How to exploit Neuromarketing in communication and brand measuring: the Kinder case"
Raimondo Floris, Consumer insight researcher - Ferrero

19.00 "Neuroscience & Business: Finance and Investment"
Emanuele Necchi, banking expert

19.15 "Neuroscience & Business: Human Resources"
Manpower*

19.30 Sharing time and Q&A

19.45 Conclusions by Professor Zachary Estes

20.00 Networking cocktail

*to be confirmed

Register now!
The event is open to anyone, participation is free, but registration is required. Register now by clicking the blue button in the upper right-hand corner, to join us at the University or to follow the live streaming of the event.

For more information, please write to us at: topic-innovation@bocconialumni.it

We look forward to seeing you with your friends and colleagues!

Within Our Reach
The Alumni Bocconi Topic Groups support the Within Our Reach fundraising Campaign to realize the goal of raising €120 million by 2020.
In making a gift to Bocconi, everyone has the chance to support the processes that drive innovation and economic growth, and create a more open and sustainable society through young people.
Everyone can contribute to the University's development projects and every donation can make the difference.
You can make your donation at the same time as you sign up for this event.
As a not-for-profit institution, we can receive tax-deductible donations at all levels from individuals, foundations and corporations.
For more information, please visit the Campaign website: http://www.unasfidapossibile.eu/

Registration Deadline: 05/02/2020 16:00
17:50 - 20:00
Milano, Piazza Sraffa 13
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