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28 March 2017

There is no second! Innovation at its best

The key players of the America's Cup at Bocconi University. A unique opportunity to understand the role of digital transformation in their lives and careers. Different stories, but one common belief: innovation is the key to success.

28 March 2017, at 17:30-20:00
Università Bocconi, via Sarfatti 25 - Room Perego
This event, held in Italian, is organized by BAA Topic Innovation & Digital Transformation.

THERE IS NO SECOND! Innovation at its best
The challenges of the Italian America's Cup teams - Azzurra, Il Moro di Venezia, Luna Rossa - were great examples of transformation and modernization. Thanks to them the Cup, initially conceived as an event for fans, has become a true social phenomenon, with large economic returns and significant innovations: strategic, financial, organizational and digital. This trend is set to grow, to the advantage of both sport and industry. This technical and cultural heritage has allowed the Italian sailing sector to pursue excellence and maintain high standards over time.
Past and present leaders will thus prove, through their success stories, that innovation is the best strategy.


17:30  Registration

17:45  Welcome speech
Gianluca Colombo - Topic Leader Innovation & Digital Transformation      

Innovate to succeed
Prof. Vincenzo Baglieri - SDA Bocconi
Dipartimento di Management e Tecnologia    

18:05  The role of sponsor in addressing the Azzurra challenge
Riccardo Bonadeo - Commodore, Yacht Club Costa Smeralda         

18:20  Open Innovation and sailing: innovative instruments
Nicolò Reggio - Marine Engineer and Vice President - Yacht Club Italiano

18:35  Cross fertilization and sailing: production processes
Marcello Persico - President, Cantiere Persico Marine

18:50  The "Full Digital" boat
Gilberto Nobili - Performance Specialist, Emirates Team New Zealand

19:05  WoW: We don’t think about our disability!
Uberto Rasini - Vice President Wheels on Waves      

19.20  Q&A 

19:35 Wrap-up and closing remarks
Prof. Vincenzo Baglieri - SDA Bocconi

20:00  Conclusion

Moderator: Giorgio Benussi - Sailing Project
Sailing Consultant and former yachtsman

Download the flyer (ITA)
Download the speakers' profiles (ITA)

Register now! 
The event is open to anyone, participation is free, but registration is required. Register now by clicking the blue button in the upper right-hand corner, to join us at the University or to follow the live streaming of the event.

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We look forward to seeing you with your friends and colleagues!

Registration Deadline: 27/03/2017 17:30
17:30 - 20:00
via Sarfatti 25, Milano
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