Find a Network

Are you a Bocconi Alumnus interested in this Topic Group?

Write your credentials in the My BAA area (in the upper right-hand corner) and update your profile: you will receive news and invitations related to your interests.

For any information, write to us at: topic-marketing@bocconialumni.it

We look forward to seeing you!

Back to the Topic Groups page

Team Marketing

Emanuele Acconciamessa

Topic Leader

Elisa Centelli

Team Member

Roberta Rana

Team Member
Events point of Reference

Stefano Macchia

Team Member
Database point of reference

Alessandra Gnoni

Team Member
Social engagement point of reference

Events

Energizer Breakfast with Roberto Chieppa

04/06/2019 · Transparency, semplicity and digital: these are the three pillars of Fastweb's relationships with customers. Roberto Chieppa, Chief Marketing & Customer Experience Officer of Fastweb tells us more. Join us!

Milano, Piazza Sraffa 15

Energizer Breakfast with Giuseppe Giglio

07/05/2019 · Our May Energizer Breakfast is about to come: Giuseppe Giglio, Founder, Chairman and Ceo of Giglio.com will discuss with us the change of the family business, from an historical reality rooted over time to an international benchmark. Join us!

Milano, Piazza Sraffa 15

Energizer Breakfast with Stefano Alessandro Inglese, Communication Consultant of FIASO

02/04/2019 · Communication plays an increasingly important role in the coordination of prevention policies and health promotion. Stefano Alessandro Inglese, Communication Consultant of FIASO tells us more. Join us!

Milano, Piazza Sraffa 15

Energizer Breakfast with Federico Sargenti CEO of Supermercato24

12/02/2019 · Our first Energizer Breakfast of this year is about to come. We will host Federico Sargenti, CEO of Supermercato24, who will tell us more about the challenges and goals of the first Italian online shopping player. Join us!

Milano, Piazza Sraffa 15

Il legame tra tecnologia e design per un nuovo consumer journey: il caso Huawei Experience Store

29/01/2019 · Il Topic Marketing ti invita nell'Experience Store di Huawei: parlaremo di un nuovo concetto di esperienza offerta al consumatore grazie all'integrazione tra tecnologia e store design. Ti aspettiamo!

Milano, Huawei Store - CityLife District

Energizer Breakfast con Federico Zambelli Hosmer, General Manager di PayPal Italia

06/11/2018 · The payments world is experiencing a technological, behavioral and competitive transformation. Federico Zambelli Hosmer, General Manager at PayPal Italia, will explore the topic during our Energizer Breakfast. Join us!

Milano, Piazza Sraffa 15

Energizer Breakfast con Matteo Pichi, MD Glovo

02/10/2018 · Digital Disruption is pushing the catering industry to revolutionize its business strategies. In what way? Matteo Pichi, Managing Director at Glovo, will discuss with us this issue. Join us!

Milano, Piazza Sraffa 15

Energizer Breakfast con Claudio Raimondi

11/09/2018 · Nowadays, through innovation and digital technologies, we can offer an unrivalled customer experience. Claudio Raimondi, Head of Digital & AI in Vodafone will tell us more during this Energizer Breakfast. Join us!

Milano, Piazza Sraffa 15

Energizer Breakfast with Luca Brighenti

03/07/2018 · When we travel, when we shop and even when we sleep: every day we create more than 2.5 quintillion bytes of data. Big data are indispensable for companies and advertising professionals, and new challenges are increasingly linked to technologies. Luca Brighenti, Country Manager Nugg.ad | ZMS, tells us more. Join us!

Milano, Piazza Sraffa 15

Seminar: Energizer Breakfast with Federico Capeci

05/06/2018 · The growing needs of the Millennials world impose on Marketing professionals to redefine their communication strategies. Wich is the right way farward? Federico Capeci, CEO Insights of Kantar Italy, tells us more. For Alumni only. Join us!

Milano, Piazza Sraffa 15

Energizer Breakfast with Antonio Intini

08/05/2018 · Our May Energizer Breakfast is about to come: Antonio Intini, Sales & Marketing Director of DoveConviene, will discuss with us the next developments of the proximity marketing. Join us!

Milano, piazza Sraffa 15

The future through the eyes of Facebook

10/04/2018 · Giulio Ravizza, Country Marketing Manager at Facebook Italia reveals us more about growth opportunities, consumption habits, transformations to watch. For Alumni only. See you for breakfast at FB!

Milano, Facebook headquarters- Piazza Missori 2

Energizer Breakfast with Paolo Martini

07/03/2018 · Our 2nd Energizer Breakfast is about to come. Paolo Martini, CEO of Azimut Capital Management and leader in the "Sales & Key Account Management" sector, will discuss the evolution of asset management in the face of the digital revolution and the role of Private Banker 3.0. For Alumni only.

Milano, piazza Sraffa 15

Energizer Breakfast with Antonio Giuffrè

06/02/2018 · The publishing industry had to adapt to the progressive digitalization not only by launching new products, but by entirely redesigning its business model. Antonio Giuffrè, General Manager of Giuffrè Editore, will explain how its company addressed this key challenge. For Alumni only.

Piazza Sraffa 15, Milano

Energizer Breakfast with Adelaide Raia

07/11/2017 · Scholl: the perfect balance of tradition and innovation. What are the present and future challenges for this brand? Adelaide Raia will explore the topic during this Energizer Breakfast. For Alumni only.

Milano, piazza Sraffa 15

Energizer Breakfast with Patrick Parkinson

03/10/2017 · Senior Living: a growing social phenomenon and a new trend in the housing market. What are the impacts on the Italian real estate? Patrick Parkinson, Managing Director di Real Care, will explore the issue during this Energizer Breakfast. For Alumni only.

Milano, piazza Sraffa 15

Energizer Breakfast with Riccardo Caserini

05/09/2017 · The impacts and challenges of a sabbatical period are often unknown. Leaving, going back, starting over: a possible choice? Riccardo Caserini, Senior Regional Account Manager at Linkedin, will answer our question by recounting his personal experience. For Alumni only.

Milano, piazza Sraffa 15

Energizer Breakfast with Paola Cavallero

06/07/2017 · This July join BAA Topic Marketing for a special Energizer Breakfast at the new Microsoft House's headquarters. Paola Cavallero, Marketing & Operations Manager for Microsoft Italia, will here examine the implications of smart working for both the individual and the workplace. For Alumni only.

Milano, Viale Pasubio 21

Energizer Breakfast with Carmine Perna

13/06/2017 · Publishing, digital revolution and new rules of the game: how to best address the challenges of digital disruption, considering its great influence on the printing industry? Carmine Perna, Chief Executive Officer of Mondadori France, will help us answer this and other questions. For Alumni only.

Milano, Piazza Sraffa 15

Energizer Breakfast with Antonio Angioni

09/05/2017 · Maximizing the benefits of the recent technological, social and economic trasformation by reshaping companies: how to address this challenge? New paradigma, new opportunities and old threats will be examined at our 4th Energizer Breakfast 2017 by Antonio Angioni, Manpower Organization and Talent Director. For Alumni only.

Milano, Piazza Sraffa 15

Energizer Breakfast with Claudio Ceper and Ottavio Maria Campigli

04/04/2017 · A coffee and a chat about you and your career goals. At the 3rd Energizer Breakfast 2017, all your questions and doubts will be addressed by two experienced Headhunters. For Alumni only.

Milano, piazza Sraffa 15

Energizer Breakfast with Matteo Gori

07/03/2017 · Innovation and consumer-based business models: a possible coexistence? Matteo Gori, guest speaker of the 2nd Energizer Breakfast 2017, will address this and other questions by illustrating the case of CucinaBarilla. For Alumni only.

Milano, Piazza Sraffa 15

Energizer Breakfast with Vittorio Ratto

07/02/2017 · How to face the challenge of introducing an international brand within a banking group with a strong territorial position? How to exploit digital acceleration in customer relations and the territory of reference? Vittorio Ratto, Head of Human Resources and Strategic Marketing of Cariparma Crédit Agricole, will address these questions by presenting the case of Crédit Agricole's rebranding in Italy.

Milano, Piazza Sraffa 15

Energizer Breakfast with Pierangelo Fissore

08/11/2016 · Health solutions for patients: how can pharmacy find innovative ways to meet both the patients' needs and market demands? At the Energizer Breakfast Pierangelo Fissore, Marketing Director of Unifarma Distribuzione Spa, will address the issue by examining the case of Experta. For Alumni only.

Milano, piazza Sraffa 15

Energizer Breakfast with Francesca Vecchioni

04/10/2016 · Why is it so important to talk about diversity today? How important are social changes on LGBT topics and how much do they influence business and corporate climates? Marketing and communication strategies to implement, speakers and values at stake. For Alumni only.

Milano, piazza Sraffa 15

Energizer Breakfast september 2016

06/09/2016 · Does our genetic makeup or rigorous training determine our results? We’ll hear an original analysis from Sandro Catani on the various scientific theories on the issue, overturning the myth of innate talent that has directed job market and policy choices for years. For Alumni only.

Milano, piazza Sraffa 15

STREAMING - Energizer Breakfast with Mediaset

05/07/2016 · 5 July - When outlining a future for TV, what is the most plausible view? Complete domination of internet TV as defined by Netflix (on demand, customized and available on any screen and any device), or the view of well-known columnist Martin Wolff, according to whom the TV market and the ability to “make television” will always prevail over the spectator’s methods of use? For Alumni only. Register now to attend remotely!

Energizer Breakfast with Mediaset

05/07/2016 · When outlining a future for TV, what is the most plausible view? Complete domination of internet TV as defined by Netflix or the TV market and the ability to “make television” will always prevail over the spectator’s methods of use? Energizer breakfast on 5 July, also in streaming. For Alumni only.

Milano, piazza Sraffa 15

STREAMING - Energizer Breakfast with Mosaicoon

07/06/2016 · 7 June - Mosaicoon is a video community marketplace connecting professional creatives and brands for the end-to-end management of video campaigns. Ugo Parodi Giusino, Chairman, CEO and founder at Mosaicoon SpA. For Alumni only.Register now to attend remotely!

Energizer Breakfast with Mosaicoon

07/06/2016 · 7 June - Mosaicoon is a video community marketplace connecting professional creatives and brands for the end-to-end management of video campaigns. Ugo Parodi Giusino, Chairman, CEO and founder at Mosaicoon SpA. For Alumni only. You can also watch in streaming!

Milano, piazza Sraffa 13

Energizer Breakfast with Riccardo Tozzi - Streaming

03/05/2016 · 3 May - In 1997, he founded Cattleya, the largest independent Italian film and television studio, with 60 films produced including La Bestia nel Cuore, Benvenuti al Sud and Suburra. Riccardo Tozzi is Chairman of ANICA and Vice President of Confindustria Cultura Italia. For Alumni only. Register now to attend remotely!

Energizer Breakfast with Luca Colombo

05/04/2016 · Start your day with a Special Edition of the BAA Topic Breakfasts! On 5 April we will host Luca Colombo, Country Manager at Facebook Italia. For Bocconi Alumni only.

Milano, piazza Sraffa 13

Energizer Breakfast with Fabio Zaffagnini

02/02/2016 · Start your day with a Special Edition of the BAA Topic Breakfasts! On 2 February we will host Fabio Zaffagnini, creator of Rockin'2000. For Bocconi Alumni only.

Milano, piazza Sraffa 15

Energizer Breakfast with Gian Carlo Mocci

06/10/2015 · Start your day with a Special Edition of the BAA Topic Breakfasts! On 6 October we will host Giancarlo Mocci, President AICEX, Association Italian Customer EXperience. For Bocconi Alumni only.

Via Sarfatti 25, Milano

Energizer Breakfast with Claudio Raimondi

08/09/2015 · Start your day with a Special Edition of the BAA Topic Breakfasts! On 8 September we will host Claudio Raimondi, Country Manager of eBay in Italy. For Bocconi Alumni only.

Piazza Sraffa 15 Milan

Energizer Breakfast with Pierangelo Mortara

07/07/2015 · Start your day with a Special Edition of the BAA Topic Breakfasts! On 7 July we will host the Deputy General Manager for the Business Line Management area of UniCredit Business Integrated Solutions. For Bocconi Alumni only.

piazza Sraffa 15, Milano

Digital Channels Compared

21/05/2015 · Digital distribution channels are opening new frontiers in retail marketing. How are client relations and the purchasing experience being transformed thanks to technology?

via Bocconi, 8 Milano

Energizer Breakfast with UniCredit

03/03/2015 · Tangible and shared results are what Max Moi, head of Unicredit CB CEE BL, had in mind when he first started to measure and monitor customers satisfaction and pushed for smart, quick and effective acting.

Milano, piazza Sraffa 15

Energizer Breakfast with Alcantara

03/02/2015 · 3 February - Andrea Boragno, MBA Alumnus, Chairman & CEO, will inaugurate the 2015 events, discussing a company that was able to reinvent itself while respecting its history.

Piazza Sraffa 15

Energizer Breakfast with Emirates

02/12/2014 · 2 December - Lorenzo Donato, Corporate Sales Manager, will discuss how to interpret and use opportunities in economics to create innovation, transforming the challenge of competitors into incentives and advantages for the entire community.

BAA, piazza Sraffa 15

Energizer Breakfast with Jacopo Mele

04/11/2014 · 4 November - Generously sharing your skills and knowledge is the basis for developing a network of contacts. How can one person create a network of 4,000 LinkedIn contacts and collaborate with 50 startups? Only for Alumni.

Milano, piazza Sraffa 15

Energizer Breakfast with Luca Martinetti Osculati

07/10/2014 · The events from the world of economics during the past 15 years have called into question the rationality of the "homo oeconomicus." There is therefore a need to preserve and protect his personal and professional sphere...

Piazza Sraffa 15, Milano

Breakfast with the MD of Amazon Italia

09/09/2014 · The first 4 years of Amazon in Italy, as told by Martin Angioni, President and MD. 9 September: a new Energizer Breakfast dedicated to e-commerce, its misconceptions and the real barriers consumers are faced with.

Piazza Sraffa 15, Milano

​​